AI In The Operating Systems Market Size, Share, Opportunities, And Trends By Devices (Handheld devices, Laptops and PCs, Smart Appliances, Others), By Application (Voice Assistance, Personalization tools, Software, Applications, Others), And By Geography - Forecasts From 2024 To 2029

AI in the operating systems market is estimated to attain US$29.297 billion by 2029, from US$12.496 billion in 2024, growing at a CAGR of 18.58%.

An operating system (OS) is a set of computer programs, which manages and runs other programs necessary for the computer after being installed or loaded into the computer. It offers multiple features to users, as it helps in the manipulation of file systems, the allocation of resources, and file management.

Integrating AI technologies in the OS ecosystems helps create a deeper algorithm and machine learning of the computer. It also allows the operating systems to analyze and understand the users' patterns and behavior, improving the program's experience.

The AI technologies embedded in the operating systems offer multiple key benefits to the users, as they help in self-correcting any programming errors that can occur in the background. It can also self-optimize and auto-scale a series of tasks, which generally take longer manually. The integration of AI in OS programs also helps to provide localized or personalized user experience and also improves the safety of computing devices.

The artificial intelligence in the operating system market is expected to witness growth during the forecast timeline. The introduction of AI in this industry aims to provide a more personalized and efficient user experience. AI algorithms and programs constantly evaluate the users' patterns, behaviors, and preferences, which can be further used to tailor multiple functions such as news feeds, app suggestions, and alert settings.

A key factor that is expected to drive AI in the OS market is the increasing investments in AI technologies and their capability. Various companies and public organizations introduced multiple investment plans for the development of AI-based technologies. Countries like India, Japan, the USA, and the UK have also introduced key policies and schemes to boost the development of AI technologies in their respective nation.

What are AI in the operating systems market drivers?

• Increasing investment in the AI sector.

Huge investments from venture capitalists and technological giants are driving innovation and development in the field of Artificial Intelligence, owing to which AI operating systems are becoming more widely used in fields other than traditional computers. For instance, Google invested in its AI company, DeepMind, in 2021, emphasizing on creating AI capabilities across several platforms, including potentially its operating systems (such as Android). In 2021, the company acquired Nuance Communications, which enabled it access to AI-powered speech recognition and language processing capabilities that could be used in its Windows OS. Alexa AI chatbot by Amazon that conducts conversations is linked to a number of Amazon services and products.

• Increased demand for user dashboard interface

Users want a customized experience from the technologies they use in today's digital world. Operating systems with AI capabilities can recognize each user's unique preferences and routines, customize the interface, recommend suitable apps, and initiate activities automatically in response to user activity. This level of customization has the potential to greatly improve user experience.

For instance, Spotify uses AI to tailor the music experience by analyzing the listening patterns to personalize the interface, recommend relevant music, and even automate playlists for workouts or commutes. Features like "Discover Weekly" provide discoveries based on user preferences, making music exploration easy and entertaining.

Major challenges hampering AI in the operating systems market

• Technical complications to hinder the AI-powered operating system market

Operating systems can be challenging, but developing reliable, efficient, and secure AI models requires significant resources and expertise. Additionally, it can be difficult to balance the power-hungry nature of AI with the battery-saving mode on various devices, such as laptops and phones. In other words, achieving both energy efficiency and powerful AI capabilities is a difficult task.

Geographical outlook of AI in the operating systems market

• North America is forecasted to hold a major market share

The North American region is forecasted to witness greater growth in the global AI in the operating systems market, as the region is among the biggest developers and adopters of new technologies like AI across multiple industries.

Countries like the USA and Canada are also home to some of the biggest technological companies, like Apple, Microsoft, BEA Systems, and Google, which have invested huge resources in developing new technologies.

Furthermore, North America is also among the biggest developers of operating systems programs, with Microsoft, Apple, and Android (Google) based in the USA. The governments of the regional countries also introduced multiple policies and investment schemes to encourage the development of AI-based technology. According to the Artificial Intelligence and the Future of Teaching and Learning report, the national AI initiative by the US Government is focused on advancing learning and education outcomes, and long-term investments in ethical and basic AI research. This initiative further helps in encouraging the ethical advancement of AI technology.

Major players and products in AI in the operating systems market

• Microsoft Corporation is among the biggest operating system developers based in America. The company offers a wide range of products and services, which are aimed at multiple industries. The company offers software solutions, PCs & devices, entertainment products, and other IT and education solutions. The company provides the Windows Operating System, among the most common PC-based operating systems available globally. This OS features multiple features, like enhanced security, AI, and improved connectivity.
• Apple Inc. is among the leading technological corporations that offer a wide range of products and services globally. The company offers smartphones, wearable products, tablets, PCs, and other home-based technological devices. In September 2024, the company launched its new solution, Apple Intelligence, which is the version of its own AI program. The company offers iOS18 and iPadOS 18, the operating system for its smartphones and tablet devices, which constitute AI features. The company also offers macOS Sequoia, the PC/laptop-based operating system, which integrates AI into its key functions.

Key launches in AI in the operating systems market

• In October 2023, iWave, the industry's leading fundraising intelligence supplier, announced the acquisition of Nonprofit Operating System (NonprofitOS), a groundbreaking generative AI platform created by fundraisers.
• In October 2023, AMD formed an agreement to acquire Nod.ai, an Open-Source AI Software expert, to enhance the company's open AI capabilities. With the addition of Nod.ai, an accomplished team with a leading software technology will expedite the implementation of AI solutions tailored for AMD Instinct.

AI In The Operating Systems Market Scope:

Report Metric	Details
AI In The Operating Systems Market Size in 2024	US$12.496 billion
AI In The Operating Systems Market Size in 2029	US$29.297 billion
Growth Rate	CAGR of 18.58%
Study Period	2019 to 2029
Historical Data	2019 to 2022
Base Year	2024
Forecast Period	2024 – 2029
Forecast Unit (Value)	USD Billion
Segmentation	Devices Application Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in AI In The Operating Systems Market	Microsoft Apple Blackswan Technologies Android Inc. (Google) Humane
Customization Scope	Free report customization with purchase

 

AI In The Operating Systems Market is analyzed into the following segments:

• By Devices
  • Handheld devices
  • Laptops and PCs
  • Smart Appliances
  • Others
• By Application
  • Voice Assistance
  • Personalization tools
  • Software
  • Applications
  • Others
• By Geography
  • North America
    • US
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Taiwan
    • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. AI IN OPERATING SYSTEMS MARKET BY DEVICES

5.1. Introduction

5.2. Handheld devices

5.3. Laptops and PCs

5.4. Smart Appliances

5.5. Others

6. AI IN OPERATING SYSTEMS MARKET BY APPLICATION

6.1. Introduction

6.2. Voice Assistance

6.3. Personalization tools

6.4. Software

6.5. Applications

6.6. Others

7. AI IN OPERATING SYSTEMS MARKET BY GEOGRAPHY

7.1. Introduction

7.1. North America

7.1.1. By Devices

7.1.2. By Application

7.1.3. By Country

7.1.3.1. United States

7.1.3.2. Canada

7.1.3.3. Others

7.2. South America

7.2.1. By Devices

7.2.2. By Application

7.2.3. By Country

7.2.3.1. Brazil

7.2.3.2. Argentina

7.2.3.3. Others

7.3. Europe

7.3.1. By Devices

7.3.2. By Application

7.3.3. By Country

7.3.3.1. Germany

7.3.3.2. France

7.3.3.3. United Kingdom

7.3.3.4. Spain

7.3.3.5. Others

7.4. Middle East and Africa

7.4.1. By Devices

7.4.2. By Application

7.4.3. By Country

7.4.3.1. Saudi Arabia

7.4.3.2. UAE

7.4.3.3. Israel

7.4.3.4. Others

7.5. Asia Pacific

7.5.1. By Devices

7.5.2. By Application

7.5.3. By Country

7.5.3.1. China

7.5.3.2. Japan

7.5.3.3. India

7.5.3.4. South Korea

7.5.3.5. Indonesia

7.5.3.6. Taiwan

7.5.3.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Microsoft

9.2. Apple

9.3. Blackswan Technologies

9.4. Android Inc. (Google)

9.5. Humane

9.6. Rabbit Inc.

9.7. Red Hat, Inc.

9.8. Ubuntu (Canonical Ltd.)

9.9. IBM

9.10. Wind River Systems, Inc.

Microsoft 

Apple 

Blackswan Technologies 

Android Inc. (Google) 

Humane 

Rabbit Inc. 

Red Hat, Inc. 

Ubuntu (Canonical Ltd.) 

IBM 

Wind River Systems, Inc.