Advanced Threat Protection Market Size, Share, Opportunities, And Trends By Threat Type (Malware, Spyware, Phishing, Others), By Solutions (Network Traffic Analysis, Sandboxing, Threat Intelligence Sharing, Others), By Enterprise Size (Small, Medium, Large), By End-User (BFSI, IT & Telecommunication, Government, Healthcare, Clinics, Others), And By Geography - Forecasts From 2023 To 2028

The advanced threat protection market is expected to grow at a CAGR of 21.26% from US$6.894 billion in 2022 to US$21.922 billion in 2028.

Advanced Persistent Threat Protection (APT) solutions are designed to safeguard against targeted and prolonged cyberattacks. It includes platforms that gather and analyze security event data, services for incident response and investigation, and consulting firms and managed security service providers. The market is growing due to the rising frequency and complexity of APT attacks, prompting organizations to adopt proactive, multi-layered security measures to protect sensitive data and operational continuity.

Growing Cyber Threats Drives Advanced Threat Protection Market Growth

The global demand for advanced persistent threat (APT) protection is surging due to the escalating frequency of cybercrimes, data breaches, and sophisticated cyberattacks. Factors like the use of advanced technologies, such as machine learning, by cybercriminals, are driving the need for robust cybersecurity products and services. Government agencies like the FBI and CISA have issued alerts regarding APT attacks, emphasizing the critical importance of APT protection solutions. According to the Checkpoint Software Technologies Ltd research report, in 2022, the USA witnessed a 57% increase in cyberattacks and overall North America saw a 52% increase.

Advancements in the financial sector drive the advanced threat protection market expansion.

The finance sector holds a prominent share in the advanced threat protection market due to the rising adoption of online payment systems and fintech advancements focused on safeguarding consumer data. Industries handling sensitive financial data are increasingly prioritizing robust cybersecurity measures in response to growing awareness of data protection and malware threats. Notably, a recent report by Group-IB and Orange CERT Coordination Center in November 2022 uncovered financially motivated attacks by the OPERA1ER threat actor targeting banks, financial services, and telecom firms in Africa. Despite using common tools, OPERA1ER conducted over 30 successful attacks, prompting heightened cybersecurity vigilance and proactive mitigation efforts among affected organizations.

Reliance on cloud computing by enterprises drives the Advanced threat protection market growth.

In recent years, the adoption of cloud-based APT protection has been on the rise. Many organizations have transitioned to the cloud to reduce the high costs associated with on-premise solutions. Cloud platforms offer cost savings in terms of infrastructure maintenance and scalability, making them an attractive option. As businesses continue to adopt cloud-based platforms for data sharing and collaboration, the need for robust cloud-based cybersecurity systems has surged. Cloud-based APT protection solutions aim to address emerging challenges by providing real-time threat detection and response capabilities in the cloud environment.

North- America is expected to dominate the market.

North America dominates the advanced persistent threat protection market due to extensive device adoption, BYOD trends, and growing data security concerns in the region. The U.S. leads with widespread device usage and major security vendors like Palo Alto Networks, Cisco, and Broadcom. Government entities, notably the Cybersecurity and Infrastructure Security Agency (CISA), contribute significantly by issuing alerts and advisories to enhance cybersecurity and protect critical infrastructure from cyber threats. CISA's role is pivotal in supporting public and private sector organizations in defending against various cyber threats, including state-sponsored activities, strengthening the nation's cybersecurity posture.

Lack of knowledge may restrain the industrial routers' market growth.

The shortage of skilled IT security professionals is a significant restraint for the Global Advanced Persistent Threat (APT) Protection Market. This challenge arises due to the rapidly growing demand for APT Protection solutions amidst the evolving cyber threat landscape. APT Protection is complex and requires specialized expertise, leading to a scarcity of qualified professionals. This impacts organizations' ability to deploy and manage APT Protection effectively, potentially delaying implementation and increasing vulnerability. The shortage also has implications for the market's growth potential. Addressing this issue involves investing in education, knowledge sharing, user-friendly tools, and collaboration to develop a skilled cybersecurity workforce.

Key Developments

• April 2023: Cisco introduced its Extended Detection and Response (XDR) solution, aiming to simplify cybersecurity operations in the evolving threat landscape. Cisco XDR combines network and endpoint visibility into a unified, risk-based platform to streamline incident investigations and enable rapid threat remediation. The cloud-first solution applies analytics to prioritize threats and leverages telemetry from various sources, including endpoint, network, firewall, email, identity, and DNS. It integrates with third-party vendors for interoperability and consistent outcomes. Additionally, Cisco is enhancing its Duo multi-factor authentication (MFA) solution with Trusted Endpoints to bolster access management. These offerings aim to provide robust security in today's complex environments.
• April 2023: Jamf introduced "Jamf Executive Threat Protection," an advanced detection and response tool for mobile devices. This solution, built upon technology acquired from ZecOps, allows organizations to efficiently monitor devices and respond to advanced attacks, reducing investigation times from weeks to minutes. It goes beyond traditional device management and endpoint security to identify sophisticated digital threats, particularly those targeting high-value users like government officials and journalists.
• January 2023: Perception Point introduced "Advanced Threat Protection for Zendesk," a platform designed to safeguard help desks and customer support teams from external threats, including malicious content within customer service tickets. This consolidated solution allows Zendesk customers to enhance their native security measures by providing detection and remediation services. Help desk and customer support teams are often targeted by cybercriminals due to their access to various organizational systems and communication with external entities. Perception Point's platform scans ticket attachments in near real-time, offering protection against malware and social engineering attacks.

Company Products

• Palo Alto Networks Advanced Threat Prevention Palo Alto Networks Advanced Threat Prevention is an advanced cybersecurity solution designed to provide robust intrusion prevention capabilities in real time. It is a critical component of Palo Alto Networks' comprehensive security platform, and its primary objective is to proactively defend against a wide range of cyber threats, including zero-day attacks and advanced persistent threats (APTs).
• Juniper Advanced Threat Prevention: Juniper Advanced Threat Prevention is a sophisticated cybersecurity solution that employs cutting-edge technologies like AI and ML to detect and respond to a wide range of cyber threats. It not only identifies known threats but is also capable of recognizing new and previously unseen attacks, making it a valuable asset in safeguarding network infrastructure and data. The service's focus on risk assessment and proactive intelligence distribution contributes to reducing the overall security risk and enhancing network security posture.

Segmentation

• By Threat Type
  • Malware
  • Spyware
  • Phishing
  • Others
• By Solutions
  • Network Traffic Analysis
  • Sandboxing
  • Threat Intelligence Sharing
  • Others
• By Enterprise Size
  • Small
  • Medium
  • Large
• By End-User
  • BFSI
  • IT & Telecommunication
  • Government
  • Healthcare
  • Clinics
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Other